Why MixMobi?

Listening to customers

MixMobi is a privately funded startup headquartered in Minneapolis, MN. MixMobi was built in response to the three most frequent requests fielded by MixMobi's sister company, Kwingo:

  • I want to create coupons or offers customers can receive and use on any mobile device (not just smartphones)
  • I want to be able to create them myself with my existing logo and photo on a moment's notice (without having to know anything about programming or CSS or HTML)
  • I need the utility to integrate with my existing digital marketing vehicles

Comments or Suggestions?

We're very interested in what you think of the platform and how we can best serve you as we continue to improve it.

Technical

Ruby on Rails

MixMobi was built using on Ruby on Rails. Ruby on Rails (quoting from the website) is a popular open-source framework for building browser-based applications using the Ruby language. Rails encourages good software design by separating the elements that make up your data from their presentation. It lets a developer write easy to understand code by favoring convention over configuration, leading to better long-term application maintainability. Ruby and Rails also have a great community behind them, making writing for the language fun and collaborative.

Hosting

We host this site with Heroku. Heroku is a platform for instant deployment of Ruby/Rails web apps with near-instant scalability.

Your Data

Your data is backed up via the Heroku platform via machine snapshots of the entire application including source code and the database. Multiple versions of these backups are automatically stored on the Amazon S3 platform and are available for quick restores if needed.

To learn more about Heroku's platform, take a look at their specs.